• From the Gut: Rethink the Display CLICK

    It sure is en vogue to be riding the “death of traditional media bandwagon.” Attend any modern marketing event and you can’t escape the feeling the moment you walk in the door of a cultish ambience that permeates the room as the finger of modern marketing’s creeping death lurks all around to slay anything that doesn’t represent the new thinking (ok, I might be blacklisted from these events by the close of this blog.) And lumped into the anti-traditional marketing mentions that often seem to have little to no B2B vs B2C distinction are the “rah rah” keynotes calling for the end of days when it comes specifically to the online display advertisement (which is an infant compared to typical forms of traditional marketing.) So I’ve decided to go traditional too, the old-school REAL blog style – a stream of thought with no research while resorting to just the gut to defend the display ad. Let’s get this out of the way before I go any further, I’m a bit of a hybrid – I’ve relied on content marketing to drive lead generation through my tele

    [Click Here to Read More...]
  • Land of the “Lost” – Local Business and the Evolving Advertising Landscape

    Running a successful small business can be a daunting task – keeping up with the challenges of advertising it can seem almost impossible. After spending the day fighting for every dime with suppliers, acting as the company’s judge and jury for all HR issues, balancing the books, forging partnerships, checking for product quality and inventory levels, and – oh yeah, acting as a marketing expert – who has time to keep up with all the advertising changes today. Fact is, for many business owners when it comes to advertising, they still go with what they know – and oftentimes it’s not the same story they once knew just a few years back. But the Advertising Landscape Seems to Evolve by the HOUR! And it’s not just the local business owner who feels this way – heck, there are multinationals with loads of resources zigging when they should’ve zagged when it comes to media – especially with “new” media. And when time is already not your friend, it’s that much harder to keep up with the changes. I can’t

    [Click Here to Read More...]
  • Everyone Starts With An Audience Of Zero

    I mentioned my new page to a co-worker recently. I joked that I could very well have the greatest thing to say here in my first blog – but in the presence of my audience of zero, does it matter? So I start at the top – with how I fundamentally see the world of Demand & Lead Generation. I break it down into an acronym that has been used in the business world before: FOSA (formerly Facts Objections Solutions Actions – so technically I’m not complicating the world by adding a NEW acronym). To me, Demand & Lead Generation is a machine that requires Marketing and Sales to work hand-in-hand to be both effective and efficient. FOSA focuses on four things that are critical to help drive revenue (no matter how small or big your organization may be). Here is a very brief overview, and expect to see more detail in upcoming blogs: F – First interaction/purchase: Heavily focused on basic demand generation activities to feed and nurture leads in the top end of the

    [Click Here to Read More...]