• Content Marketing – Is Your Best Content “Cast Away” Without Human Capital Management?

    In the 2000 hit movie Cast Away, FedEx executive Chuck Noland, played by Tom Hanks, is marooned on a tropical deserted Island and left with only his smarts and savvy in a daily fight for survival. But beyond his smarts he was somewhat fortunate in that he had more than just what resided on that island to help him get by. If you recall, several FedEx boxes washed ashore, as well. Inside of many of them it turned out there were items that turned out to be extremely useful and which aided him at different times (I remember him opening the ice skates and thinking, perfect, just what Chuck needs on a tropical island.) But just about every single item played a role in Chuck’s survival. Now imagine the same movie, with all of those boxes washing ashore, but instead of opening them, Chuck decides to make a fire on day number one using the unopened boxes as kindle… or maybe he just never pays attention to them and they wash back out to sea.

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  • Land of the “Lost” – Local Business and the Evolving Advertising Landscape

    Running a successful small business can be a daunting task – keeping up with the challenges of advertising it can seem almost impossible. After spending the day fighting for every dime with suppliers, acting as the company’s judge and jury for all HR issues, balancing the books, forging partnerships, checking for product quality and inventory levels, and – oh yeah, acting as a marketing expert – who has time to keep up with all the advertising changes today. Fact is, for many business owners when it comes to advertising, they still go with what they know – and oftentimes it’s not the same story they once knew just a few years back. But the Advertising Landscape Seems to Evolve by the HOUR! And it’s not just the local business owner who feels this way – heck, there are multinationals with loads of resources zigging when they should’ve zagged when it comes to media – especially with “new” media. And when time is already not your friend, it’s that much harder to keep up with the changes. I can’t

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